Client
DART (State Agency for Tourism Development of Ukraine) is a government institution responsible for developing and promoting Ukraine’s tourism potential on the international stage.
Challenge
In the international tourism market, Ukraine remained relatively unknown as a winter travel destination and faced strong competition from established European tourist destinations. The key challenge was to strengthen Ukraine’s international visibility, build a positive perception of the country, and stimulate interest in winter travel.
Video
Strategy
A multichannel communication campaign designed to engage the most relevant target audience interested in winter tourism in Ukraine. The campaign leveraged YouTube, DV360, Google Ads, Admixer Trading Desk, Facebook, and Instagram to maximize reach and audience engagement.
Geo & Audience
Poland, Turkey. Travelers aged 25–55, travel-focused audiences, and users interested in winter tourism.
Impact
The campaign strengthened Ukraine’s international recognition as a travel destination and contributed to building a positive perception of the country among audiences in Poland and Turkey. The project helped reinforce Ukraine’s positioning as a promising destination for winter travel and supported growth in tourist interest.
Result
- 13.96M+ ad impressions delivered
- KPI exceeded by 17%
- 101.5K+ clicks
- 622K+ video views
Attention
Attention
Influence
Influence
Technology
Technology