Client

Promin is a Ukrainian fashion brand with a network of offline stores and its own e-commerce channels. The company aimed to strengthen its digital presence, increase online sales, and drive foot traffic to physical stores in key cities across Ukraine.

Challenge 
In a highly competitive fashion retail market and amid the growing importance of e-commerce, the key challenge was to ensure simultaneous growth in both online and offline sales while building effective omnichannel engagement with the target audience.

Strategy

An omnichannel marketing strategy was developed to drive synchronized growth across both online and offline sales channels. The campaign leveraged multichannel communication through Google Ads, YouTube, and Facebook Ads, with a focus on attracting relevant audiences, driving sales, and increasing store traffic. Campaign performance was enhanced through continuous optimization of placements, advertising messages, and conversion journeys.

Geo & Audience 
Kyiv, Lviv, Vinnytsia, Chernihiv. Women aged 35–54.

Impact

The omnichannel strategy delivered significant sales growth for Promin across all key channels: online sales increased by 45%, while offline sales grew by 30%. The campaign demonstrated the effectiveness of an integrated customer journey, successfully converting digital engagement into store traffic and measurable sales growth.

Result
  • 9.1M+ impressions delivered 
  • 235K+ clicks 
  • 903K YouTube views 
  • 1.27M Facebook reach