Client

The State Committee for Television and Radio Broadcasting of Ukraine is a central executive authority responsible for implementing state policy in television, radio broadcasting, information, and publishing.

Challenge 
In an environment of intense competition for public attention and limited awareness among European audiences regarding Ukraine’s European integration path, the key challenge was to build a positive perception of Ukraine’s future EU membership and strengthen awareness of its benefits.

Strategy

The campaign ensured broad target audience reach through the synergy of YouTube and TikTok video advertising, media placements within Google Display Network, targeted campaigns across Facebook and Instagram, and PR support in the international media landscape. The strategy focused on creating repeated exposure to key campaign messages to strengthen awareness and build trust in the communication.

Geo & Audience 
France, Spain, Italy, and other EU countries. Audiences aged 35+, including economically active users, news consumers, and socially engaged citizens who influence public opinion across EU markets.

Impact

The campaign significantly strengthened Ukraine’s presence in the media landscape across EU countries and delivered large-scale audience reach in key European markets. Through consistent communication, the campaign increased the visibility of Ukraine’s European integration narrative and reinforced a positive perception of the country among European audiences.

Result
  • 18.5M+ impressions delivered 
  • 6.9M+ users reached 
  • 267K+ video views 
  • KPI exceeded