Client

Diia.Business is a national initiative of the Ministry of Digital Transformation of Ukraine created to support entrepreneurs and foster the development of small and medium-sized businesses. The platform provides consultations, educational programs, business events, analytics, and practical tools for launching and scaling businesses.

Challenge 
In a highly competitive environment for capturing the attention of entrepreneurial audiences and with limited international brand awareness, the key challenge was to effectively promote the public platform among entrepreneurs in Ukraine and abroad, with a focus on driving high-quality traffic and strengthening trust in the platform.

Video
Strategy

A multichannel video strategy leveraging YouTube, Facebook Ads, and LinkedIn Ads with a focus on performance marketing and maximizing reach among entrepreneurial audiences.

Geo & Audience 
Ukraine (excluding temporarily occupied territories), the United Kingdom, the United States, Germany, Sweden, Austria, and Saudi Arabia. Entrepreneurs, small and medium-sized business representatives, and audiences aged 18+.

Impact

The campaign strengthened both the national and international awareness of the Diia.Business platform, expanded its presence among entrepreneurial audiences, and contributed to building trust in the public service. The project demonstrated the effectiveness of a video-first communication strategy for promoting public services in both domestic and international markets.

Result
  • 238,829 video views in Ukraine (+19% vs. plan) 
  • 116,367 video views across international markets (+16% vs. plan) 
  • 355K+ total video views 
  • CTR and VTR exceeded planned benchmarks 
  • All campaign KPIs exceeded