Client

Bolotov Center is a Ukrainian health and wellness brand built around Boris Bolotov’s wellness methodologies and specializing in the production of wellness products designed to support health, prevention, and overall well-being.

Challenge 
The key challenge was promoting health and wellness products in a highly competitive market with a relatively low level of consumer trust in this category. An additional complexity was the need to simultaneously engage multiple target audience segments, including consumers interested in gastrointestinal health, anti-aging solutions, and preventive healthcare. The objective was to improve digital marketing efficiency, attract new audience segments, and convert interest into sales.

Strategy

A performance-driven digital strategy focused on customer acquisition, sales growth, and conversion cost optimization. The multichannel approach leveraged Google Ads, Search, DSA, Performance Max, Facebook Ads, YouTube Ads, Telegram, and native media placements. Communication effectiveness was enhanced through segmented creative concepts, personalized advertising messages, and continuous campaign optimization.

Geo & Audience 
Ukraine. Men and women aged 25–65 interested in gastrointestinal health, wellness solutions, anti-aging products, and preventive healthcare.

Impact

The comprehensive performance strategy delivered significant improvements in digital marketing efficiency and strengthened the brand’s commercial performance. Through a segmented approach, optimized budget allocation, and multichannel promotion, the campaign successfully attracted new audience segments, reduced acquisition costs, and drove sustainable sales growth.

Result
  • Conversion cost reduced by 24% 
  • CPS reduced by 31% 
  • Sales increased by 17% 
  • Implemented an effective multichannel performance strategy 
  • Optimized media split and reallocated budget toward the most efficient channels