Client

The “Bazhayemo Zdorovya” pharmacy chain is one of the largest pharmacy networks in Ukraine, providing access to medicines, health products, and pharmaceutical consultations across various regions of the country.

Challenge 
In a highly competitive pharmacy market with limited differentiation among market players, the key challenge was to strengthen brand awareness of “Bazhayemo Zdorovya” and establish a strong, lasting brand presence in consumers’ minds.

Strategy

An omnichannel campaign leveraging Google Display Ads and YouTube Video Ads, combining personalized banner ads and video creatives to maximize reach and frequency of brand exposure.

Geo & Audience 
Ukraine (excluding temporarily occupied territories). Men and women aged 25–64 interested in health products, preventive care, and seasonal healthcare solutions.

Impact

The campaign strengthened the nationwide presence of the “Bazhayemo Zdorovya” brand and reinforced its position in the highly competitive pharmaceutical market. Thanks to large-scale reach and highly effective video communication, the campaign successfully increased brand awareness and built a stronger, more sustainable presence in the minds of the target audience.

Result
  • 10.05M ad impressions delivered 
  • 4.72M unique users reached 
  • 1.40M target audience contacts 
  • CPV: UAH 0.16 vs. planned UAH 0.18 
  • VTR: 47.17% vs. planned 40%